HAIR: WHAT YOU SHOULD KNOW — Reduce drying time

BLOW-DRYING and how it affects HAIR COLOR.   We all know the environment, poor quality shampoo’s, styling products may cause color fading, but EXCESSIVE HEAT when blow-drying is something many of us do not realize is a problem. We often blow-dry once or twice a day and hairdryers today can be extremely hot, so when blow-drying daily can result in damaged hair and color fading. Excessive heat will dry and fracture the cuticle layer of the hair and may expose the cortical fiber (where the pigment is deposited) accelerating color fading. Most of us never consider the relationship between hairbrushes...