BLOW-DRYING and how it affects HAIR COLOR.
We all know the environment, poor quality shampoo’s, conditioners and styling products may cause color fading, but EXCESSIVE HEAT when blow-drying is something many of us do not recognized as a problem.
We often blow-dry once or twice a day and hair dryers today can be extremely hot, so when blow-drying daily can result in damaged hair and color fading.
Excessive heat will dry and fracture the cuticle layer of the hair and may expose the cortical fiber (where the pigment is deposited) accelerating color fading.
Most of us never consider the relationship between hair brushes and hair color. Styling brushes which are made with metal barrels and coated with ceramic and ionic elements, state they even out temperatures, maximize heat and retain heat ( including the bristles ) but none address heat damage to the hair.
Some metals are good conductors of heat but maintain higher temperatures and for this reason are the most disruptive to hair condition and color pigments.
HOTHEADS® Hair Brushes have 3 Functions to help prevent excessive heat damage.
1 Our 3D BRISTLE PATTERN™ allows hair to float on a cushion of bristles preventing the hair from having direct contact with a HOT barrel surface reducing excessive heat damage.
2 Our patented CAPTIVE ENDS® by design control, concentrate the heat and airflow to the center of the brush while directing both over the barrel of the brush more efficiently.
3 Our patented Thermal Conductive Technology™ is a coating which helps to MODERATE HEAT ( reducing damage) between the CAPTIVE ENDS® which results in cooling 30% faster, resulting in Frizz Free, Shinier, and a longer lasting style.
Enjoy the benefits of healthier hair, reduce color fading and quality hair color, simply by using a HOTHEADS® Speed Brush.