Michael Victor in 1966 was a stylist, became an educator, platform artist and brand ambassador.
Owned and operated various upscale salons.
By the 1980’s was joined by Patti Coyne a stylist and created a salon apothecary Delineation Hair and Skin Essentials in Toronto.
The mid 1980’s moved to a 6000 ft location incorporating both salon, spa and apothecary. Known as the “Go To” place in North America for products and information on both haircare and skincare.
This included hairbrush brands, it became clear there was an opportunity to improve this category. This began their journey to create the HOTHEADS® hairbrush.
The first patent 1990’s incorporated a temperature indication innovation to a styling brush.
The 2nd patent was for the development of CAPTIVE ENDS® (concentrators) on the ends of the styling brush.
Next to modify the traditional bristling of a brush was the next innovation. Trademarked as 3D BRISTLE PATTERN™
In 2013 began working on a coating to improve the performance of the brush.
This was patented in 2018-2019 and know as Thermal Conductive Technology™.
2019-2020 an independent study has now been completed on the Hotheads brush to substantiate findings as well as provide more information on how this brush helps improve the quality of hair when heat styling.
What the word SPEED means to the HOTHEADS® Hair Brush brand.
August 2021 / update.
“S” Speed Drying Reduced Heat and Hair Damage.
Safe to use on the most Fragile Sensitized Hair.
“P” Painless Gentle Touch 3D BRISTLE PATTERN™ Painless blow-drying, gentle on the scalp, NO Burning, NO Scratching, and NO Breakage.
“E” Ergonomic Designed for Efficiency and Comfort when styling, balanced from the Barrel to Handle
Extended Handle offering more holding options
“E” Ease of use, ability to create adjustable tension from roots to the ends when styling. “Relax, let the brush do the work for you “.
“D” Damage Control when styling by Moderating Heat, Hot Spots and Cooling 30% faster.
Designed to Prevent direct contact with a Hot Barrel as hair sits on a cushion of bristles preventing Heat Damage, Breakage and Color Fading.
"When your HAIR MATTERS."