Michael Victor Vecchiola in 1966 a stylist, an educator, platform artist and brand ambassador, owned and operated various upscale salons in Toronto Canada.

In the early 1980’s was joined by a stylist Patricia Coyne together created a salon apothecary Delineation Hair and Skin Essentials in Toronto Canada.

In mid 1980’s moved to a 6000 ft location incorporating both salon, spa and apothecary. Known as the “Go To” place in North America for beauty products and information on both haircare and skincare.

Continually observing our clients with damaged hair often caused by their blow-drying at home. Clients would often comment on hairbrushes that were in the marketplace with frustration.

Thus began our journey to develop high performance styling brushes trade marked as   HOTHEADS® hairbrushes.

The first patent 1990’s incorporated a temperature indicating innovation to a styling brush to help improve the clients experience when blow-drying.

The second patent known as CAPTIVE ENDS® (Flared Ends) on the brush barrel helps control air flow and heat.

3D BRISTLE PATTERN® was developed to offer shine, adjustable tensions and easy penetration of the hair.

Since excessive heat damage was a major concern to the quality of hair we received a patent known as THERMAL CONDUCTIVE TECHNOLOGY® which helps moderate heat damage. 

 2019-2020 an independent study was completed on HOTHEADS® hairbrushes to substantiate findings as well as provide more information on how these brushes help improve the quality of hair when heat styling.

We continue to focus on the quality of hair with these technologies, which were developed to help improve your blow-drying experience and the quality of the hair.  

 "WHEN YOUR HAIR MATTERS."™